RedCat Blog - by Anton Pirpan » tbwa http://redcatblog.com anton pirpan - appunti su marketing, creatività, comunicazione - notes on marketing, creativity, communication Mon, 07 May 2012 16:37:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Le vernici Boysen sono attente all’ambiente http://redcatblog.com/2010/02/le-vernici-di-boysen-sono-attente-allambiente/ http://redcatblog.com/2010/02/le-vernici-di-boysen-sono-attente-allambiente/#comments Sun, 21 Feb 2010 06:00:18 +0000 anton http://redcatblog.com/?p=2221 ]]>

TBWA per le vernici Boysen, Filippine. Occhio però ad un concept simile per Aura.

—

(Boysen paints are eco friendly)
TBWA for Boysen paints, Philippines. There was a similar concept for Aura.


]]> http://redcatblog.com/2010/02/le-vernici-di-boysen-sono-attente-allambiente/feed/ 0 Michael Zorn: l’audience ha sempre ragione http://redcatblog.com/2009/08/michael-zorn-laudience-ha-sempre-ragione/ http://redcatblog.com/2009/08/michael-zorn-laudience-ha-sempre-ragione/#comments Tue, 11 Aug 2009 06:30:14 +0000 anton http://redcatblog.com/?p=862 ]]>

The Audience Is Always Right

La bella presentazione di Michael Zorn (TBWA) con l’analisi dei cambiamenti epocali che il marketing sta vivendo e la guida per non esserne travolti.
Interessante il concetto di brand-gravitation (76-82).

—

(Michael Zorn: The Audience is Always Right)
The beautiful presentation by Michael Zorn (TBWA) with the analysis of the ongoing marketing historic changes and a guide to avoid being overwhelmed by them.
Liked the brand-gravitation concept (76-82).

]]> http://redcatblog.com/2009/08/michael-zorn-laudience-ha-sempre-ragione/feed/ 0