TBWA per le vernici Boysen, Filippine. Occhio però ad un concept simile per Aura.
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(Boysen paints are eco friendly)
TBWA for Boysen paints, Philippines. There was a similar concept for Aura.
Posts Tagged ‘tbwa’
Le vernici Boysen sono attente all’ambiente
Sunday, February 21st, 2010Michael Zorn: l’audience ha sempre ragione
Tuesday, August 11th, 2009
La bella presentazione di Michael Zorn (TBWA) con l’analisi dei cambiamenti epocali che il marketing sta vivendo e la guida per non esserne travolti.
Interessante il concetto di brand-gravitation (76-82).
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(Michael Zorn: The Audience is Always Right)
The beautiful presentation by Michael Zorn (TBWA) with the analysis of the ongoing marketing historic changes and a guide to avoid being overwhelmed by them.
Liked the brand-gravitation concept (76-82).
