Notevole l’operazione lanciata da Yes Optus, la compagnia di telecomunicazioni australiana: “Se potessi scrivere una canzone d’amore per una balena ed un orchestra andasse a suonargliela in mezzo all’oceano?”

Per la campagna tv è stato realizzato il bellissimo video con l’orchestra sulla chiatta mentre per la campagna online Optus ha prodotto un sito web con simulazione in 3D ove è possibile interagire ‘musicalmente’ con una balena.
(optuswhalesong.com.au)
Interessante anche questo video con i numeri e le info dell’operazione.

M&C Satchi, Sidney, ha firmato l’intera creatività.

(visto qui)

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(YES OPTUS: When it comes to Communication, anything is possible)
It was a remarkable operation the one launched by Yes Optus, the telecommunication Australian company: “What if you could write a love song for a whale, and an orchestra went out into the ocean to play it?”

For the tv campaign it was produced the beautiful video with the orchestra on the barge, while for the online campaign Optus produced a website with a 3D simulation where visitors could musically interact with a whale.
(optuswhalesong.com.au)
Also take a look to this other video with info and numbers of the action.

Creativity of the whole thing was by: M&C Satchi, Sidney.

(seen here)