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	<title>RedCat Blog - by Anton Pirpan &#187; bbdo</title>
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	<description>anton pirpan - appunti su marketing, creatività, comunicazione - notes on marketing, creativity, communication</description>
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		<title>Pepsi Max: Max it!</title>
		<link>http://redcatblog.com/2011/02/pepsi-max-max-it/</link>
		<comments>http://redcatblog.com/2011/02/pepsi-max-max-it/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 06:00:02 +0000</pubDate>
		<dc:creator>anton</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[bbdo]]></category>
		<category><![CDATA[pepsi max]]></category>

		<guid isPermaLink="false">http://redcatblog.com/?p=2960</guid>
		<description><![CDATA[window.fbAsyncInit = function() { FB.init({appId: "115409825185207", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); www.youtube.com/watch?v=2CDH7IaNG6E www.youtube.com/watch?v=8rWbg4-dw1g www.youtube.com/watch?v=bgys_9R_ABk www.youtube.com/watch?v=Hm_pc5hnrMg I divertenti commercials di BBDO per Pepsi Max. &#8212; The funny commercials by BBDO for Pepsi Max. (here)<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://redcatblog.com/2011/02/pepsi-max-max-it/' addthis:title='Pepsi Max: Max it!' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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</script><span class = ""  style = "  float: left; "><fb:like href="http://redcatblog.com/2011/02/pepsi-max-max-it/" send = "false" layout="standard" show_faces="false" width="" action="like" colorscheme="light" font="" /></span><p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="500" height="380" src="http://www.youtube.com/embed/2CDH7IaNG6E?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0&amp;feature=related" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=2CDH7IaNG6E">www.youtube.com/watch?v=2CDH7IaNG6E</a></p></p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="500" height="380" src="http://www.youtube.com/embed/8rWbg4-dw1g?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=8rWbg4-dw1g">www.youtube.com/watch?v=8rWbg4-dw1g</a></p></p>
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<iframe title="YouTube video player" class="youtube-player" type="text/html" width="500" height="380" src="http://www.youtube.com/embed/bgys_9R_ABk?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=bgys_9R_ABk">www.youtube.com/watch?v=bgys_9R_ABk</a></p></p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="500" height="380" src="http://www.youtube.com/embed/Hm_pc5hnrMg?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=Hm_pc5hnrMg">www.youtube.com/watch?v=Hm_pc5hnrMg</a></p></p>
<p>I divertenti commercials di <strong><a href="http://www.bbdo.com/worldwide" target="_blank">BBDO</a></strong> per Pepsi Max.</p>
<p>&#8212;</p>
<p><span style="color: #888888;">The funny commercials by </span><strong><a href="http://www.bbdo.com/worldwide" target="_blank"><span style="color: #888888;">BBDO</span></a></strong><span style="color: #888888;"> for Pepsi Max.</span></p>
<p><span style="color: #888888;">(<a href="http://scaryideas.com/content/21372/" target="_blank">here</a>)</span></p>
<p><span style="color: #888888;"><br />
</span></p>
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		<item>
		<title>Maximum Ride: provate a volare</title>
		<link>http://redcatblog.com/2009/09/maximum-ride-provate-a-volare/</link>
		<comments>http://redcatblog.com/2009/09/maximum-ride-provate-a-volare/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 06:30:44 +0000</pubDate>
		<dc:creator>anton</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambient]]></category>
		<category><![CDATA[auckland]]></category>
		<category><![CDATA[bbdo]]></category>
		<category><![CDATA[colenso]]></category>
		<category><![CDATA[maximum ride]]></category>

		<guid isPermaLink="false">http://redcatblog.com/?p=1242</guid>
		<description><![CDATA[window.fbAsyncInit = function() { FB.init({appId: "115409825185207", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); Auckland, Nuova Zelanda. I creativi di BBDO s&#8217;inventano questa stupenda azione non convenzionale per pubblicizzare l&#8217;uscita di un libro che narra di ragazzi in grado di [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://redcatblog.com/2009/09/maximum-ride-provate-a-volare/' addthis:title='Maximum Ride: provate a volare' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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</script><span class = ""  style = "  float: left; "><fb:like href="http://redcatblog.com/2009/09/maximum-ride-provate-a-volare/" send = "false" layout="standard" show_faces="false" width="" action="like" colorscheme="light" font="" /></span><p><img class="alignnone size-full wp-image-1245" title="kidswhocouldfly_01" src="http://redcatblog.com/wp-content/uploads/2009/09/kidswhocouldfly_01.jpg" alt="kidswhocouldfly_01" width="530" height="348" /></p>
<p><img class="alignnone size-full wp-image-1246" title="kidswhocouldfly_02" src="http://redcatblog.com/wp-content/uploads/2009/09/kidswhocouldfly_02.jpg" alt="kidswhocouldfly_02" width="530" height="373" /></p>
<p><img class="alignnone size-full wp-image-1247" title="kidswhocouldfly_03" src="http://redcatblog.com/wp-content/uploads/2009/09/kidswhocouldfly_03.jpg" alt="kidswhocouldfly_03" width="530" height="363" /></p>
<p>Auckland, Nuova Zelanda. I creativi di <a href="http://www.bbdo.com/worldwide" target="_blank"><strong>BBDO</strong></a> s&#8217;inventano questa stupenda azione non convenzionale per pubblicizzare l&#8217;uscita di un libro che narra di ragazzi in grado di volare, <em><strong>Maximum Ride</strong></em>.<br />
Grandi adesivi raffiguranti panorami visti dall&#8217;alto sono stati affissi ai piedi di scalinate e marciapiedi per donare ai passanti l&#8217;emozione di tuffarsi nel vuoto. Bravissimi.</p>
<p>(da <a href="http://ouryourmarketing.blogspot.com/2009/09/come-un-libro-puo-farti-volare.html" target="_blank">qui</a>)</p>
<p>&#8212;</p>
<p><span style="color: #888888;"><strong>(Maximum Ride: try to fly)</strong><br />
Auckland, New Zeland. The creatives of <a href="http://www.bbdo.com/worldwide" target="_blank"><strong>BBDO</strong></a> invented this brilliant unconventional action to promote a book series (<em>Maximum Ride</em>) that tells of boys who can fly. Big ground sticker prints showing city pictures taken from high above, were put at the end of stairs or under sidewalks to give passers by the emotion of plunging from the sky.<br />
Compliments!<br />
</span></p>
<p><span style="color: #888888;">(from <a href="http://ouryourmarketing.blogspot.com/2009/09/come-un-libro-puo-farti-volare.html" target="_blank">here</a>)</span></p>
<p><span style="color: #888888;"><img class="alignnone size-full wp-image-1248" title="kidswhocouldfly_04" src="http://redcatblog.com/wp-content/uploads/2009/09/kidswhocouldfly_04.jpg" alt="kidswhocouldfly_04" width="440" height="494" /></span></p>
<p><span style="color: #888888;"><br />
</span></p>
<p><span style="color: #888888;"><br />
</span></p>
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