Il video virale del topolino che rimane in trappola è in realtà uno showcase degli supefacenti animatronics creati da John Nolan, nei suoi studi londinesi. Nelle varie versioni on-line, il video ha già abbondantemente superato il milione di views. Visitate il sito web di John e date un’occhiata allo showreel.
(John Nolan and his animatronics)
The viral video with the entrapped mouse is a great showcase of the amazing animatronics created by John Nolan in his London studios. There are some versions on-line with more than a million views so far. Visit John’s website and look at the showreel.
Non sfugge al cool-hunting di ENI una delle tecniche artistiche più ‘video buzzing’ del momento, la sand animation.
Per lo spot scelgono la straordinaria artista israeliana Ilana Yahav (sandfantasy.com).
In questo blog avevo in precedenza segnalato un’altra incredibile sand artist, Kseniya Simonova.
ENI’s coolhunting doesn’t miss one of the most videobuzzing art techniques of the moment: sand art and animation. For the commercial they chose the brilliant artist Ilana Yahav (sandfantasy.com).
In this blog I already talked about another incredible sand artist, Kseniya Simonova.
Other cases of sand art used in advertising, here and here.
