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	<title>RedCat Blog - by Anton Pirpan &#187; advergames</title>
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	<description>anton pirpan - appunti su marketing, creatività, comunicazione - notes on marketing, creativity, communication</description>
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		<title>Il mago Ramana levita per KLM</title>
		<link>http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/</link>
		<comments>http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 06:00:09 +0000</pubDate>
		<dc:creator>anton</dc:creator>
				<category><![CDATA[advergames]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[klm]]></category>
		<category><![CDATA[ramana]]></category>
		<category><![CDATA[rapp]]></category>

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		<description><![CDATA[www.youtube.com/watch?v=6NPF0A_vGC4 L&#8217;agenzia olandese Rapp scrittura il mago Ramana e le sue incredibili levitazioni piazzandolo in vari aeroporti europei, il messaggio? I sedili in classe economica KLM sono comodissimi. (qui) &#8212; Rapp, a Dutch creative agency, presents into European airports  the incredible levitations of Ramana the famous magician, to tell people how comfortable economic KLM&#8217; seats [...]]]></description>
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</span><p><a href="http://www.youtube.com/watch?v=6NPF0A_vGC4">www.youtube.com/watch?v=6NPF0A_vGC4</a></p></p>
<p>L&#8217;agenzia olandese <a href="http://www.rapp.nl/" target="_blank"><strong>Rapp</strong></a> scrittura il mago Ramana e le sue incredibili levitazioni piazzandolo in vari aeroporti europei, il messaggio? I sedili in classe economica KLM sono comodissimi.</p>
<p>(<a href="http://www.frederiksamuel.com/blog/2010/02/klm-comfort.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Advertising%2FdesignGoodness+%28Advertising%2FDesign+Goodness%29&amp;utm_content=Google+Reader" target="_blank">qui</a>)</p>
<p>&#8212;</p>
<p><span style="color: #888888;"><a href="http://www.rapp.nl/" target="_blank"><strong>Rapp</strong></a>, a Dutch creative agency, presents into European airports  the incredible levitations of Ramana the famous magician, to tell people how comfortable economic KLM&#8217; seats are.</span></p>
<p><span style="color: #888888;">(<a href="http://www.frederiksamuel.com/blog/2010/02/klm-comfort.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Advertising%2FdesignGoodness+%28Advertising%2FDesign+Goodness%29&amp;utm_content=Google+Reader" target="_blank">here</a>)</span></p>
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		<title>Filarmonica di Berlino: Cello Challenge</title>
		<link>http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/</link>
		<comments>http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 06:15:32 +0000</pubDate>
		<dc:creator>anton</dc:creator>
				<category><![CDATA[advergames]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[berlin philarmonic]]></category>
		<category><![CDATA[cello challenge]]></category>

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		<description><![CDATA[La Filarmonica di Berlino ed il suo tuffo nel Social Media Marketing. Un advergame rimbalzato parecchio in rete: Cello Challenge, che metteva in palio tickets gratuiti tra coloro che realizzavano i punteggi più alti, la possibilità di condividere pagina e gioco sui principali networks sociali ed un vivace sito web con rilanci su Youtube, Facebook [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://philharmoniker.web-feedback.de/index.asp" target="_blank"><img class="alignnone size-full wp-image-1387" title="cello_challenge" src="http://redcatblog.com/wp-content/uploads/2009/10/cello_challenge.jpg" alt="cello_challenge" width="530" height="328" /></a></p>
<p>La Filarmonica di Berlino ed il suo tuffo nel Social Media Marketing.<br />
Un advergame rimbalzato parecchio in rete: <a href="http://philharmoniker.web-feedback.de/index.asp" target="_blank"><strong>Cello Challenge</strong></a>, che metteva in palio tickets gratuiti tra coloro che realizzavano i punteggi più alti, la possibilità di condividere pagina e gioco sui principali networks sociali ed <a href="http://www.berliner-philharmoniker.de/en/" target="_blank">un vivace sito web</a> con rilanci su Youtube, Facebook e Twitter. L&#8217;agenzia è <a href="http://www.s-f.com/Default.aspx?alias=www.s-f.com/berlin" target="_blank"><strong>Scholz &#038; Friends Interactive.</strong></a> Applausi e Bravò..</p>
<p>&#8212;</p>
<p><span style="color: #888888;"><strong>(Berlin Philarmonic Orchestra: Cello Challenge)</strong><br />
The Berlin Philarmonic Orchestra and its approach to Social Media Marketing.<br />
An advergame bounced for months in the net: <a href="http://philharmoniker.web-feedback.de/index.asp" target="_blank"><strong>Cello Challenge</strong></a>, with free tickets won among the game top scorers, the possibility to share the page and the game on the main social networks and <a href="http://www.berliner-philharmoniker.de/en/" target="_blank">a kicking website</a> with raisings on Youtube, Facebook and Twitter. The agency is </span><span style="color: #888888;"><strong><a href="http://www.s-f.com/Default.aspx?alias=www.s-f.com/berlin" target="_blank"><strong>Scholz &#038; Friends Interactive.</strong></a></strong></span><span style="color: #888888;"> Clap Clap and Bravo.</span></p>
<p><a href="http://www.berliner-philharmoniker.de/en/" target="_blank"><img class="alignnone size-full wp-image-1388" title="filarmonica_berlino" src="http://redcatblog.com/wp-content/uploads/2009/10/filarmonica_berlino.jpg" alt="filarmonica_berlino" width="530" height="352" /></a></p>
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