<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>RedCat Blog - by Anton Pirpan &#187; advergames</title>
	<atom:link href="http://redcatblog.com/category/advergames/feed/" rel="self" type="application/rss+xml" />
	<link>http://redcatblog.com</link>
	<description>anton pirpan - appunti su marketing, creatività, comunicazione - notes on marketing, creativity, communication</description>
	<lastBuildDate>Mon, 02 Jan 2012 16:43:44 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.4</generator>
		<item>
		<title>Il mago Ramana levita per KLM</title>
		<link>http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/</link>
		<comments>http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 06:00:09 +0000</pubDate>
		<dc:creator>anton</dc:creator>
				<category><![CDATA[advergames]]></category>
		<category><![CDATA[guerrilla]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[klm]]></category>
		<category><![CDATA[ramana]]></category>
		<category><![CDATA[rapp]]></category>

		<guid isPermaLink="false">http://redcatblog.com/?p=2238</guid>
		<description><![CDATA[window.fbAsyncInit = function() { FB.init({appId: "115409825185207", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); www.youtube.com/watch?v=6NPF0A_vGC4 L&#8217;agenzia olandese Rapp scrittura il mago Ramana e le sue incredibili levitazioni piazzandolo in vari aeroporti europei, il messaggio? I sedili in classe economica KLM [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/' addthis:title='Il mago Ramana levita per KLM' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<div id="fb-root"></div>
   <script>
   window.fbAsyncInit = function() {
   FB.init({appId: "115409825185207", status: true, cookie: true,
		 xfbml: true});
	};
 (function() {
  var e = document.createElement("script"); e.async = true;
 e.src = document.location.protocol +
   "//connect.facebook.net/en_US/all.js";
 document.getElementById("fb-root").appendChild(e);
}());
</script><span class = ""  style = "  float: left; "><fb:like href="http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/" send = "false" layout="standard" show_faces="false" width="" action="like" colorscheme="light" font="" /></span><p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="500" height="380" src="http://www.youtube.com/embed/6NPF0A_vGC4?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=0" frameborder="0" allowfullscreen></iframe>
</span><p><a href="http://www.youtube.com/watch?v=6NPF0A_vGC4">www.youtube.com/watch?v=6NPF0A_vGC4</a></p></p>
<p>L&#8217;agenzia olandese <a href="http://www.rapp.nl/" target="_blank"><strong>Rapp</strong></a> scrittura il mago Ramana e le sue incredibili levitazioni piazzandolo in vari aeroporti europei, il messaggio? I sedili in classe economica KLM sono comodissimi.</p>
<p>(<a href="http://www.frederiksamuel.com/blog/2010/02/klm-comfort.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Advertising%2FdesignGoodness+%28Advertising%2FDesign+Goodness%29&amp;utm_content=Google+Reader" target="_blank">qui</a>)</p>
<p>&#8212;</p>
<p><span style="color: #888888;"><a href="http://www.rapp.nl/" target="_blank"><strong>Rapp</strong></a>, a Dutch creative agency, presents into European airports  the incredible levitations of Ramana the famous magician, to tell people how comfortable economic KLM&#8217; seats are.</span></p>
<p><span style="color: #888888;">(<a href="http://www.frederiksamuel.com/blog/2010/02/klm-comfort.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Advertising%2FdesignGoodness+%28Advertising%2FDesign+Goodness%29&amp;utm_content=Google+Reader" target="_blank">here</a>)</span></p>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/' addthis:title='Il mago Ramana levita per KLM' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
			<wfw:commentRss>http://redcatblog.com/2010/02/il-mago-ramana-levita-per-klm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Filarmonica di Berlino: Cello Challenge</title>
		<link>http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/</link>
		<comments>http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 06:15:32 +0000</pubDate>
		<dc:creator>anton</dc:creator>
				<category><![CDATA[advergames]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[berlin philarmonic]]></category>
		<category><![CDATA[cello challenge]]></category>

		<guid isPermaLink="false">http://redcatblog.com/?p=1386</guid>
		<description><![CDATA[window.fbAsyncInit = function() { FB.init({appId: "115409825185207", status: true, cookie: true, xfbml: true}); }; (function() { var e = document.createElement("script"); e.async = true; e.src = document.location.protocol + "//connect.facebook.net/en_US/all.js"; document.getElementById("fb-root").appendChild(e); }()); La Filarmonica di Berlino ed il suo tuffo nel Social Media Marketing. Un advergame rimbalzato parecchio in rete: Cello Challenge, che metteva in palio tickets gratuiti [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/' addthis:title='Filarmonica di Berlino: Cello Challenge' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
			<content:encoded><![CDATA[<div id="fb-root"></div>
   <script>
   window.fbAsyncInit = function() {
   FB.init({appId: "115409825185207", status: true, cookie: true,
		 xfbml: true});
	};
 (function() {
  var e = document.createElement("script"); e.async = true;
 e.src = document.location.protocol +
   "//connect.facebook.net/en_US/all.js";
 document.getElementById("fb-root").appendChild(e);
}());
</script><span class = ""  style = "  float: left; "><fb:like href="http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/" send = "false" layout="standard" show_faces="false" width="" action="like" colorscheme="light" font="" /></span><p><a href="http://philharmoniker.web-feedback.de/index.asp" target="_blank"><img class="alignnone size-full wp-image-1387" title="cello_challenge" src="http://redcatblog.com/wp-content/uploads/2009/10/cello_challenge.jpg" alt="cello_challenge" width="530" height="328" /></a></p>
<p>La Filarmonica di Berlino ed il suo tuffo nel Social Media Marketing.<br />
Un advergame rimbalzato parecchio in rete: <a href="http://philharmoniker.web-feedback.de/index.asp" target="_blank"><strong>Cello Challenge</strong></a>, che metteva in palio tickets gratuiti tra coloro che realizzavano i punteggi più alti, la possibilità di condividere pagina e gioco sui principali networks sociali ed <a href="http://www.berliner-philharmoniker.de/en/" target="_blank">un vivace sito web</a> con rilanci su Youtube, Facebook e Twitter. L&#8217;agenzia è <a href="http://www.s-f.com/Default.aspx?alias=www.s-f.com/berlin" target="_blank"><strong>Scholz &#038; Friends Interactive.</strong></a> Applausi e Bravò..</p>
<p>&#8212;</p>
<p><span style="color: #888888;"><strong>(Berlin Philarmonic Orchestra: Cello Challenge)</strong><br />
The Berlin Philarmonic Orchestra and its approach to Social Media Marketing.<br />
An advergame bounced for months in the net: <a href="http://philharmoniker.web-feedback.de/index.asp" target="_blank"><strong>Cello Challenge</strong></a>, with free tickets won among the game top scorers, the possibility to share the page and the game on the main social networks and <a href="http://www.berliner-philharmoniker.de/en/" target="_blank">a kicking website</a> with raisings on Youtube, Facebook and Twitter. The agency is </span><span style="color: #888888;"><strong><a href="http://www.s-f.com/Default.aspx?alias=www.s-f.com/berlin" target="_blank"><strong>Scholz &#038; Friends Interactive.</strong></a></strong></span><span style="color: #888888;"> Clap Clap and Bravo.</span></p>
<p><a href="http://www.berliner-philharmoniker.de/en/" target="_blank"><img class="alignnone size-full wp-image-1388" title="filarmonica_berlino" src="http://redcatblog.com/wp-content/uploads/2009/10/filarmonica_berlino.jpg" alt="filarmonica_berlino" width="530" height="352" /></a></p>
<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/' addthis:title='Filarmonica di Berlino: Cello Challenge' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></content:encoded>
			<wfw:commentRss>http://redcatblog.com/2009/10/filarmonica-di-berlino-cello-challenge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

