La bella presentazione di Michael Zorn (TBWA) con l’analisi dei cambiamenti epocali che il marketing sta vivendo e la guida per non esserne travolti.
Interessante il concetto di brand-gravitation (76-82).

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(Michael Zorn: The Audience is Always Right)
The beautiful presentation by Michael Zorn (TBWA) with the analysis of the ongoing marketing historic changes and a guide to avoid being overwhelmed by them.
Liked the brand-gravitation concept (76-82).

Tags: michael zorn, tbwa

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