Il Guerrilla per SKY HD ideato dai copy Pasquale Frezza e Danilo Fragale. Simpatico, semplice, veloce, efficace e dotato di una certa viralità. In una parola: bello.
(Avrei stampato il logo anche sul front della tshirt).
Molto meno bello secondo me, anche se differente per budget e tipologia, lo spot per SKY HD Brasile con la messa in scena di un falso Flash Mob con la top model Gisele Bündchen.

(da qui)

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(SKY HD: now you’ll view better)
The Guerrilla ideated by copywriters Pasquale Frezza and Danilo Fragale. Funny, simple, quick, neat and with a bit of viral. In one word: cool.
(I’d have printed the logo on the tshirt front too).
Much less cool, in my opinion, also if different for budget and category, this commercial for HD Brazil where they staged a fake Flash-Mob with supermodel Gisele Bündchen.

(from here)

Tags: danilo fragale, guerrilla, pasquale frezza, sky hd

This entry was posted on Tuesday, July 21st, 2009 at 09:00 and is filed under advertising, guerrilla. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.