Le campagne di Olialia Cola, il soft drink che calma la sete in Lituania, propongono una creatività a senso unico. Sexvertising à gogo per gli ads, body-painting per i video e modelle sul campo per il sampling. Interessante il posizionamento esplicito come sexycola. Mi chiedo se la comprino più uomini o più donne.

(se ne parlava già qui)

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(Olialia: the sexy side of Cola in Lithuania)
Olialia Cola is a Lithuanian soft drink. The campaigns talk in no uncertain terms. Sexvertising à go-go for the prints, body-painting for videos and blond hostesses for sampling promotions. It’s interesting the explicit brand positioning as sexycola. Wondering if more lithuanian men than women buy it.

(discussed already here)

Tags: olialia sexy cola, sexvertising

This entry was posted on Tuesday, July 14th, 2009 at 09:15 and is filed under advertising, print, sexvertising, video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.