Tocca a te. La campagna Tris per WWF pensata da JWT Singapore. Vince lo squalo o la zuppa fatta con le sue pinne? Vince il coccodrillo o la borsa fatta con la sua pelle? L’albero o la carta? Un messaggio semplice e drammatico per comunicare l’impotenza dei soggetti minacciati, la cui sorte dipende dalle nostre mosse decisive.
(Premio Gold Print Lion a Cannes 2009) – (wwf.sg)
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(WWF: it’s your turn)
The print Tic Tac Toe campaign by JWT Singapore for WWF. Decide who’s the winner: the shark or the soup made with its fins? The crocodile or the purse made with its skin? Trees or paper?
A simple and dramatic message to communicate the helpless condition of the threatened subjects whose destiny depends on our critical moves.
(Gold Print Lion Award, at Cannes 2009)- (wwf.sg)
Tags: jwt, jwt singapore, wwf
